Marketing

The goal of the Marketing minor is to provide students with an understanding of how marketing activities – using a customer focus – can be used to sell products, services and ideas successfully. A GSA of 2.000 or higher is required for the minor courses. Open to non Business Management Majors only.

Requirements for the Marketing Minor

Courses Title   Credits
ACCTG 201 Principles of Financial Accounting   3
ECON 202 Principles of Microeconomics   3
MGMT 201 Principles of Management   3
MKTG 340 Principles of Marketing   3

SELECT THREE OF THE FOLLOWING:

Courses Title   Credits
MKTG 341 Sales Force Management   3
MKTG 342 Promotional Strategy   3
MKTG 348 Consumer Behavior   3
MKTG 475 International Marketing     3
TOTAL 21
 

Course Rotation
Academic Honesty Policy