The goal of the Marketing minor is to provide students with an understanding of how marketing activities – using a customer focus – can be used to sell products, services and ideas successfully. A GSA of 2.000 or higher is required for the minor courses. Open to non Business Management Majors only.
Requirements for the Marketing Minor
| Courses |
Title |
|
Credits |
| ACCTG |
201 |
Principles of Financial Accounting |
|
3 |
| ECON |
202 |
Principles of Microeconomics |
|
3 |
| MGMT |
201 |
Principles of Management |
|
3 |
| MKTG |
340 |
Principles of Marketing |
|
3 |
SELECT THREE OF THE FOLLOWING:
| Courses |
Title |
|
Credits |
| MKTG |
341 |
Sales Force Management |
|
3 |
| MKTG |
342 |
Promotional Strategy |
|
3 |
| MKTG |
348 |
Consumer Behavior |
|
3 |
| MKTG |
475 |
International Marketing |
|
3 |
|
|
|
TOTAL |
21 |
Course Rotation
Academic Honesty Policy